About Us

It’s all in the Name.

We believe that sports are for everyone and that sets our aims to provide consumers with top-notch sporting gears with a modest price. We set our foot in various cities in Malaysia in 2020, to provide all-rounded sporting gears.

As a multi-brand sports retailer, we commit to provide a diversified portfolio of sport and lifestyle brands like Brooks, Atlanta, PRIME, Zoot, Kronos, PEAK and more. We strive to deliver the best lifestyle and ultimate sporting performance at a cost-effective price for all.

Greatness doesn’t come from standing still and we look forward to drive growth across all our business segments through diversification.

In our 2021 pipeline, Sports Paragon is set to open its first flagship store at Tropicana Gardens Mall and aim to provide a community hub for sports lover.

Our Identity

Our logo, Sports Paragon are rendered in two colors, as vibrant as it is bold and guides the way we run our company.

Blue signify the sincerity, confident and reliable on how we work with our partner and consumers. To us, it is all about the connection between people.

With the touch of uplifting colour – Orange Red, showing our optimism, vitality and passion to create One-stop retail outlets which provide all-rounded sporting gears to the world.

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